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Keywords Tips
Target the wrong keywords and all your efforts will be in
vain. Choose the right keywords, and you'll see your traffic
skyrocket. Therefore, think long and hard on what keywords
people are likely to use to find you.
Have you ever heard from someone who attained a top 10 position
in a major search engine and the person was elated at how
much new traffic flooded into his or her Web site. You'd expect
them to be happy with such an outcome, right? But sometimes
you hear from someone else who also achieved a top 10 ranking
but they become disappointed when just a handful of visitors
show up. How can two people achieve high rankings and have
such markedly different outcomes? Simple. The person in the
first example selected a keyword or phrase that many people
are searching on, and the second did not!
The question to ask yourself is how do you really know if
you're optimizing your pages for keywords that Web surfers
are looking for? There are several good techniques you can
apply to determine what people might be searching for:
a) Put yourself in their shoes and brainstorm.
b) See what keywords your competitors are targeting to spur
new ideas.
c) Organize and focus your keywords into short phrases, etc.
However, the best way is to stop guessing and actually SEE
what people are searching for. That's why we recommend a service
which you can try for free at: MarketPosition.com
After you use this service, you'll soon have a list of dozens,
if not hundreds of keyword phrases you could target on all
of the search engines. The service illustrates what we've
told customers for years: not everyone is competing for the
exact same keywords! There are literally 1000's of opportunities
available for any business. Find YOUR niche, make sure it's
one that people are looking for, then pursue it!
Bonus Tip: Some of the keywords are going to be much more
competitive than others. For example, ranking well on the
single word "travel" will be much more difficult
than ranking in the top 10 for "Caribbean cruises."
Remember that single keywords usually return the least targeted
leads. If someone is searching on just plain old "travel"
are they:
a. Helping their child with a paper on some aspect of "travel"
b. Looking for the "travel channel"
c. Looking to plan a vacation cruise?
d. Day dreaming about time travel?
e. Looking for driving directions for their travel across
the country?
f. Looking for a travel club such as AAA?
g. Looking for the perfect backpack or hiking supplies for
a travel expedition?
If you own a travel agency that specialized in vacation cruises
and optimized your site for the single keyword "travel,"
only a limited number of the people identified in the example
above would be qualified prospects. You'd find a great number
of search engine referrals to your site if you attained a
good ranking on the keyword, but many of them would select
the "back" button in their browsers, turn around
and effectively walk out of your store! That's not the outcome
you'd be looking for. When you target longer keyword phrases
there is a much higher likelihood that you have focused in
on exactly the right prospects. It's the difference between
attracting actual buyers versus tire kickers.
The best thing to do is to target multi-word keyword phrases
that give you the highest quality leads. For example, we sell
software, but we don't waste our efforts trying to rank #1
on the word software. That's just too general, not to mention
too competitive.
Ideally, you will want to target keyword phrases that are
queried with some frequency, that are specific to your Web
site, but less competitive. How can you tell if a keyword/phrase
is highly competitive? One approach would be to prepare a
WebPosition Gold Reporter (rank checking) mission. Add your
list of keyword phrase "suspects" and start the
rank checking mission. View WebPosition Gold's "Detail
Report" - a report shows the actual search matches to
a keyword query. Are the Web sites that appear near the top
of the search results your biggest competitors or just random
junk without any clear focus? The keyword phrase queries where
the search matches appear to be "random Web junk,"
may be the ones that are not yet being fought over (i.e.,
maybe it will be easier to achieve high rankings on these).
The easiest road to success is to target popular keywords
that your competitors have overlooked. You can click on the
"Actual Results" link on the WebPosition Gold Detail
Report and view the total quantity of matching Web sites reported
for that keyword phrase. If you are considering two phrases,
each one appears to be queried with roughly the same frequency,
but one returns 10,000 matches and another that returns 100,000
matches, which one should you target first? The one with the
fewer matches of course! That's because you'll be competing
against fewer Web sites for the top spots!
Also, just because a phrase returns 10,000 matches does NOT
mean you have only a 1 in 10,000 chance of ranking number
one. If you simply submitted your page and did nothing else,
then yes, your odds of ranking near the top are low. Discovering
the "magic" quantity of keywords and tags to rank
in the top 10 is also next to impossible to do by hand. That's
why we created WebPosition Gold. To simplify search engine
positioning and to give you a competitive advantage.
When you use WebPosition's "Page Critic" feature
to analyze the keyword concentrations on your Web pages (and
by the way, less than 1% of all Webmasters currently own a
copy) you have GREATLY improved your odds of success! In fact,
we are so confident that WebPosition Gold will work for you
- for your Web site - on your search phrases, that we GUARANTEE
your success in the first 45 days or we'll refund 100% of
your money.
We know that the majority of Web site owners are targeting
the WRONG keywords. How did we reach this conclusion? Easy.
A recent study showed that only 34% of Web site owners knew
enough to include a simple keyword meta tag on their Web page!
Therefore, just by adding a keyword meta tag AND properly
optimizing the rest of the page for your keywords, you'll
be doing far more than the 66% of Web site owners have ever
done! If you take the time to target the RIGHT keywords, we're
guessing you'll be ahead of 99% of the world and you'll be
generating more traffic with less effort. Work smarter, not
harder is what we always say!
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